designaffairs is an owner-run strategic design consultancy providing product and brand development services worldwide from our bases in Munich, Erlangen and Shanghai. designaffairs operates internationally and is one of the most award-winning creative agencies worldwide. The agency develops successful design and brand strategies in close co-operation with its customers. Scientifically sound analysis and research methods are combined with the creativity and expertise of our more than 80 employees. Key people behind designaffairs are owners and managing directors Nico Michler, Gerd Helmreich, Michael Lanz and Claude Toussaint.