Guest Talk at the ZiMT

    • Tue 31. Mar 2020 – Wed 1. Apr 2020

      • 10:00 – 17:00
      • ZiMT (Central Institute of Medical Engineering)
        Henkestraße 127
        91052 Erlangen

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Date(s) - Tue 31. Mar 2020 - Wed 1. Apr 2020
10:00 - 17:00

ZiMT (Central Institute of Medical Engineering)

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Technology transfer is a well established term which has been around for decades. From the perspective of a business school, IESE approaches the issue from the market. Starting from the perspective of what the commercial markets and customers demand, and working backwords towards what investigation and research is underway, we specialize not only in defining market fit, but also getting the product to paying customers. This leads us to the challenging question of when is a technology ready for market, and how do I know if my technology is ready?
At IESE Business School, we work with dozens of technology based startup founders every year. We know that timing is everything when bringing a new product to market, both from the technology side, as long as the market side. I will share some of our lessons and provide a framework on how to make sure you have thought the issue through before making the jump…or not making it.

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